ALBERTSONS // BRANDING AND ADVERTISING
VISUAL COMMUNICATION, ILLUSTRATION, ADVERTISING
The task at hand was to rebrand an existing company. I was assigned to the grocery chain store, Albertsons. The “old” logo for their company was a light and dark blue color scheme with Albertsons written in bubble letter below a sprout. I chose to rebrand the font style, color scheme and layout of the logo in order to make it more adaptable for advertising as well as more recognizable as a grocery store.
